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How Do We Spend Our Time Online?

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How Do We Spend Our Time Online?

If you guessed Google and Facebook were the most-visited websites across the globe, you'd be right. But did you know Baidu.com, the leading Chinese-language search engine is sixth, ahead of Twitter, Amazon and LinkedIn? Or that about 20 percent of the 2.4 billion Internet users make their way to Yahoo! every day?

Most popular websites

  • Nearly 1 in 2 Internet users visit Google daily
  • More than 4 in 10 Internet users visit Facebook daily
  • About 1 in 3 Internet users visit YouTube daily
  • 1 in 5 Internet users visit Yahoo! daily

Top 25 sites by daily reach

This measures a three-month average of the percentage of Internet users who visit the site daily.

  • Facebook 43.97%
  • Google 43.78%
  • YouTube 35.40%
  • Yahoo! 20.13%
  • Wikipedia 13.36%
  • Baidu.com 12.97%
  • Windows Live 8.57%
  • QQ.COM 8.41%
  • Amazon.com 7.40%
  • Twitter 6.24%

Stay a while?

How long do visitors stay on the top 10 sites and how many times does the average user visit on a given day?

Site (Visits per user/Time on site)

  • Facebook (18.42/28:19)
  • Google (13.5/12:02)
  • YouTube (15.16/22:54)
  • Yahoo! (5.98/8:14)
  • Wikipedia (4.18/5:01)
  • Baidu.com (12.94/9:31)
  • Windows Live (8.53/7:13)
  • QQ.COM (5.68/9:36)
  • Amazon.com (10.04/9:01)
  • Twitter (5.47/9:04)

Thinking globally ...

Many of the top sites in the U.S. don't even register on the global list.

U.S. top 25

  1. google.com
  2. facebook.com
  3. youtube.com
  4. yahoo.com
  5. amazon.com
  6. ebay.com
  7. wikipedia.org
  8. craigslist.org
  9. live.com
  10. bing.com
  11. linkedin.com
  12. blogspot.com
  13. twitter.com
  14. pinterest.com
  15. go.com
  16. msn.com
  17. aol.com
  18. tumblr.com
  19. netflix.com
  20. paypal.com
  21. cnn.com
  22. huffingtonpost.com
  23. weather.com
  24. ask.com
  25. bankofamerica.com

UK top 10

  1. google.co.uk
  2. facebook.com
  3. google.com
  4. youtube.com
  5. amazon.co.uk
  6. ebay.co.uk
  7. bbc.co.uk
  8. yahoo.com
  9. live.com
  10. wikipedia.org

China top 10

  1. baidu.com
  2. qq.com
  3. taobao.com
  4. sina.com.cn
  5. google.com.hk
  6. 163.com
  7. weibo.com
  8. sohu.com
  9. soso.com
  10. hao123.com

Brazil top 10

  1. facebook.com
  2. google.com.br
  3. google.com
  4. youtube.com
  5. uol.com.br
  6. globo.com
  7. live.com
  8. blogspot.com.br
  9. yahoo.com
  10. mercadolivre.com.br

Australia top 10

  1. google.com.au
  2. google.com
  3. facebook.com
  4. youtube.com
  5. yahoo.com
  6. ebay.com.au
  7. wikipedia.org
  8. live.com
  9. linkedin.com
  10. news.com.au

Japan top 10

  1. yahoo.co.jp
  2. google.co.jp
  3. fc2.com
  4. youtube.com
  5. amazon.co.jp
  6. google.com
  7. rakuten.co.jp
  8. livedoor.com
  9. facebook.com
  10. ameblo.jp

Saudi Arabia top 10

  1. google.com.sa
  2. youtube.com
  3. facebook.com
  4. google.com
  5. live.com
  6. yahoo.com
  7. twitter.com
  8. blogspot.com
  9. sabq.org
  10. wikipedia.org

Egypt top 10

  1. facebook.com
  2. google.com.eg
  3. youtube.com
  4. google.com
  5. yahoo.com
  6. blogspot.com
  7. youm7.com
  8. hao123.com
  9. fatakat.com
  10. live.com

Kenya top 10

  1. facebook.com
  2. google.com
  3. google.co.ke
  4. youtube.com
  5. yahoo.com
  6. twitter.com
  7. standardmedia.co.ke
  8. nation.co.ke
  9. blogspot.com
  10. wikipedia.org

India top 10

  1. google.com
  2. google.co.in
  3. facebook.com
  4. youtube.com
  5. yahoo.com
  6. blogspot.in
  7. wikipedia.org
  8. linkedin.com
  9. googleusercontent.com
  10. indiatimes.com

Norway top 10

  1. facebook.com
  2. google.no
  3. google.com
  4. youtube.com
  5. vg.no
  6. finn.no
  7. wikipedia.org
  8. dagbladet.no
  9. yahoo.com
  10. nrk.no

Note: Data collected March 12, 2013

SOURCES

  1. Alexa.com
  2. internetworldstats.com


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